Well, based on the comments after the final Twebinar on the subject of “Listening” it looks like everyone enjoyed it and would like to see more.  With over 1400 tweets  before, during and after the event we hit a new record for the series.  We’ve already had a number of great posts summarizing the event which you can find here.  As well, if you happened to miss the action you can catch a recording of the live and prerecorded interviews here (unfortunately we had a few audio drops during the Twebinar and they were also captured during the recording so we apologize for that. )

With the ease of use of Web 2.0 social media sites consumers are now publishers and broadcasters.  They have the ability to share their opinions, needs, complaints, and ideas in a way that is not only immediate but permanently recorded and easily spread.  Consumers are no longer whispering amongst themselves.  They are shouting from the tops of mountains.  They are shouting out to brands.

But are their favorite brands listening to them?  And if they are listening are they then engaging in such a way that:

The final Twebinar of the Social Media Summer Series with Chris Brogan is set to go Tuesday, August 19 at 2pm EDT.  If you haven’t already signed up or need more information on the series go to the Twebinar page here.

In step with the previous two Twebinars we’ve listened to feedback and are tweaking the format yet again.   In addition to the previously recorded interviews with 30+ of today’s social media experts we’ll be adding three live guests.  Kami Watson Huyse from MyPRPro.com and Todd Defren from SHIFT Communications will join host, Chris Brogan, and Radian6 CEO, Marcel LeBrun via remote video to share their thoughts on “The Importance of Listening” with respect to brands and social media.

When we publicly launched the Radian6 platform only 10 months ago it was after following an interactive process where our future customers told us exactly what they needed to monitor and analyze in social media.  This was our EAP or early adopter program and we grateful to those early pioneers for using our solution and for all of the insight and feedback they sent our way.

Photo - Marcel Lebrun, CEO of Radian6

(Republished from a guest post David Alston, Radian6’s VP Marketing, did on the TopRank Online Marketing Blog on May 8, 2008)

Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an important to-do for any brand owner. And monitoring social media does not just mean blogs. It should include video and image sharing sites and microblogging sites like Twitter, along with opinion and discussion forums.

First of all thanks to everyone who joined Chris Brogan and our lineup of social media experts for the first Twebinar on game changing moves – helping people establish new contacts/connections to further the conversation on social media’s use for business.  The response was, to put it mildly, overwhelming, and as many of you found out we ended up pushing the limits on the webinar platforms we were using and had to break up the event into two sessions.

As we mentioned on the site, www.twebinar.com, this was going to be an experiment in blending two technologies in order to hopefully enhance the online conference experience.  The experiment had three main objectives.

The first experiment in mashing up Twitter and a video webinar has been completed.  And while there are certainly ways to continue to improve for the upcoming twebinars in July and August, I believe the experience was a positive one for the majority involved.

The theme of the first Twebinar was around game changing moves in social media - generally referring to various examples of how organizations used social media to help them be successful.

June 26 at 2pm EST kicks off the social media summer series hosted by Chris Brogan and brought to those registering FREE by Radian6.  Interviews with over 30 of social media’s leaders, this series will explore various aspects of social media as they relate to the corporation.  The first topic is called “Game Changing Moves - Doing Business with Social Media.”  Here’s a summary of what will be covered during a video interview packed 1 hour session.

Radian6 will be hosting the next PRSA-New York’s “Technology Thursday” networking reception. Throughout the year, different Chapter Professional Partners, who represent PR’s most innovative providers of PR technology and communications services, host these evenings.

For our “Technology Thursday” event, we’ve reserved the third floor of Latitude Bar and Lounge for an evening of great conversations, as well as appetizers and a drink on us! We’ll also be doing draws for copies of Paul Gillin (The New Influencers) and Larry Weber’s (Marketing to the Social Web) new books. You don’t need to be a PRSA-NY member to participate.

Well, we outgrew our previous digs and needed to find a new home. And that we did, a wonderful new space just north of Fredericton in the historic town of Marysville. We are still setting up and unpacking boxes so pictures will have to follow.

Our new address is now: 285 Canada St., Fredericton, NB, Canada E3A 4A3

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